‘Remove barriers that rob each and every knowledge worker of his/her right to pride of workmanship. Right to produce quality goods and services he/she can be proud of given the right environment, processes and tools.’

‘Eliminate slogans, exhortations, and target for the workforce asking for zero defects and new levels of productivity. Such exhortations only create adversarial relationships… as the bulk of the causes of low quality and low productivity […]

‘Break down barriers between departments. Break down silos. People in research, design, sales and production must work as a team… to foresee problems of production and in use that may be encountered with the product […]

‘Drive out fear, so that everyone may work effectively. No one can put in his/her best performance unless he/she feels secure and safe…not afraid to express ideas, not afraid to ask questions.’

‘Institute training on the job… this is for leaders, managers, and new employees … for them to learn about the company. Managers and leaders must understand and act on the problems in the system.