Transformational Coaching entails rewiring… helping people ditch the ineffective way for an effective way.
Example: Transforming from waterfall to lean-agile.
Anti-patterns and Muscle memory: One technique that a transformational coach should be aware of is … to be aware of the Agile anti-pattern that the coachee is exhibiting… and nip it in the bud...the moment it is observed.
There will be a lot of these ‘nipping in the bud’ activities… so do the transformational coaching the moment you observe the anti-pattern; eliminating one anti-patten at a time. Don’t do it all in one go…what the brain can absorb and the attention span of the coachee is small and short respectively.
It is easier said than done! Muscle memory is the enemy. Have patience…. rewiring of the brain takes time.
Example: Thinking in terms of ‘tasks’ and WBS (work breakdown structure) is an Agile anti-pattern. These are waterfall artifacts! Instead, move the coachee to think in terms of Business Value! This leads to thinking in terms of features… it has the business value described in its benefit hypothesis;
To be continued.

