Fairness. Transformational coach look for the element of fairness from the perspective of the coachee within the context of the change. If there is a threat of unfairness, avoidance-response occurs… so need to minimize that threat; accentuating the perceived fairness of the change, however, may trigger an approach-response.
Having Transparency — one of the three cornerstones of Agile (empirical process control models) — is a great sign of fairness. Lack of transparency… only few ‘lucky’ people have a certain information to their advantage… is unfair.
To be continued.