Principle #10

Day 165.

Simplicity … is essential.

Maximize the amount of work not done.

iPhone’s design is a great example of simplicity; contrast that to the Blackberry phone. Steve Jobs looked at existing phones pre-iPhone … and simplified it. Jobs said in an interview that ‘editing’ (subtracting) is the hardest thing to do. With subtraction, the iPhone was born… started simply… and it grew from there!

Think about that when you are building anything: w

hat is the simplest thing you can build?

What is that minimum viable product, system, or service?

What is that minimum viable experiment?

What is the minimum marketable feature?

What is the simplest form of the story that you can build now to test if you are in the right direction and then improve it later or add more to it later if you are in the right path?

Simplicity … is essential.

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