fear

With the customer in mind, what are the things of value — to the customer — that your product or services can offer? Write those down. Example: what are the things that the customer will gain by using your product or services; what are the pains that will be alleviated. According to Napoleon Bonaparte, a man is moved by either fear or self-interest. What moves your customer towards using your product or services? What is that Unique Value Proposition? That value is a customer-centric benefit from which you identify the feature or features — each feature has value — that…