Continue To Experiment!
"What really matters is, companies that don't continue to experiment, companies that don't embrace failure, they eventually get in a desperate position where the only thing they can do is a Hail Mary bet at the very end of their corporate existence," Bezos told Business Insider's Henry Blodget in a 2014 interview. " Blockbuster and Blackberry are examples of companies that found themselves in a desperate position in a losing side... whereas Netflix and Apple are on the winning side. Continue to experiment... start with with the MVP/MVE -- Minimum Viable Experiment... then pivot without mercy if it fails... regardless of the…