‘The Gemba walk is an essential part of the Lean management philosophy. Its initial purpose is to allow managers and leaders to observe the actual work process, engage with employees, gain knowledge about the work process and explore opportunities for continuous improvement.‘ — Kanbanize.com
Get out of the office!
The best creative ideas are born because of new information coming from the actual work scene (outside the confines of your office) plus existing information and data… refashioning creatively what already exists. This is how the creative brain works! It needs information.
Hence the beauty of gemba walk… it provides the creative brain new information — to add to the existing information — for it to be able to spin out new creative ideas!