‘The world on time’ — FedEx
That tag line alone makes you pause, think and say to yourself: ‘Yes, I’ll send my valuable package via FedEx!’
Why? One word:
Is your Agile Release Train (ART) predicable? Delivering business objectives as planned and committed to?
Is your Agile Team predictable? Delivering iteration goals as planned and committed to?
FedEx get my business because I can plan with their dependability and predictability. Business owners, product managers (product management) and product owners look for predictability of ARTs and Agile Teams… for them to keep delivering business value to the world on time just like FedEx do.