We all have the irrational side of our brains… the emotional side.
Even though we think about something… and scripted the critical next move… appealing to the rational side of our brains… if we don’t appeal to our irrational side of our brain… our emotions… we are not moved!
Napoleon got it right on the emotional context:
Men are moved by two levers only: fear and self interest. — Napoleon Bonaparte
To be continued…
