A person is moved not just by emotion (irrational mind) alone… the rational mind could rein things in… and vice-versa.

That’s why change is hard… specially transformational changes at the enterprise and at the personal level. The rational and irrational parts of the mind are not in agreement.

How to move forward then? Try this: feed the emotional side (with fear or self interest. Also, read my post on SCARF) and script the critical moves (stop the thinking overdrive/analysis paralysis).

Is that all? Not quite… read on…

To be continued…

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