Continue To Experiment!

What really matters is, companies that don’t continue to experiment, companies that don’t embrace failure, they eventually get in a desperate position where the only thing they can do is a Hail Mary bet at the very end of their corporate existence,” Bezos told Business Insider’s Henry Blodget in a 2014 interview

Blockbuster and Blackberry are examples of companies that found themselves in a desperate position in a losing side… whereas Netflix and Apple are on the winning side.

Continue to experiment… start with with the MVP/MVE — Minimum Viable Experiment… then pivot without mercy if it fails… regardless of the sunk cost.

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