“What really matters is, companies that don’t continue to experiment, companies that don’t embrace failure, they eventually get in a desperate position where the only thing they can do is a Hail Mary bet at the very end of their corporate existence,” Bezos told Business Insider’s Henry Blodget in a 2014 interview. ”
Blockbuster and Blackberry are examples of companies that found themselves in a desperate position in a losing side… whereas Netflix and Apple are on the winning side.
Continue to experiment… start with with the MVP/MVE — Minimum Viable Experiment… then pivot without mercy if it fails… regardless of the sunk cost.
