Who is the user — the customer— that will benefit from the value that your team will deliver?
Start visualizing and creating the persona of the user. A persona is a fictitious character — a group of people with similarities that, collectively, the persona represents.
Then create a profile of that persona. Use empathy map if it helps.
![](https://i0.wp.com/leanagileguru.com/wp-content/uploads/2020/03/a7e14c28-6e6e-4198-b1dc-47e99f410b75-20275-00000c3c292b94b1.png?resize=640%2C697&ssl=1)
To be continued…