Until your work interacts with the market, its as if there is no work — Seth Godin
It is true! Take this to heart … take this to your team. You better release something of value to the marketplace… or you are just pretending to be busy.
Think in terms of value… not in terms of task.
Business Value… is the fruit of your labor. That is your focus.
The Bible stated…Jesus saw a fig tree and looked for its fruit….and He saw no fruit… for the three years He has seen that fig tree, He never saw it bear a single fruit… so He said: “cut it down!”