Apple — Their products embody simplicity
Simplicity is essential. Apple know this — just look everything about Apple…simple yet elegant and sophisticated. Google know the power of simplicity as well… their browser is simple yet attractive — easy on my eyes, I can focus on the one thing, the reason why I opened the browser: to search! Unlike Yahoo’s browser…it is too busy, made my eyes tired, too many things vying for my attention — when all I wanted to do was to search! Apple and Google did the things that have the most impact and maximized the work NOT done. Simplicity. Key to success.

Agile also espouses simplicity… and it is essential as well.
Agile Principle #10 “Simplicity—the art of maximizing the amount of work not done—is essential.”
Be mindful of waste…and the elimination of waste. Prioritize work…do the most important first.
You’ve probably heard of the 80/20 rule—the concept that you can usually get 80% of your intended results with just 20% of the work. Agile principles encourage thinking this way; doing the things that can have the most impact. Don’t major in minor things! Do the majors…the 20%.