The Power of Engaging…

July 13, 1985. Queen performed at the Wembley Stadium.

Their 21-minute set has been called Queen’s greatest live performance of all time. Their set included part of “Bohemian Rhapsody”, “Radio Ga Ga”, “Hammer to Fall”, “Crazy Little Thing Called Love”, part of “We Will Rock You”, and “We Are The Champions”.

Queen’s Freddie Mercury was full of energy. His performance remained the most memorable to this day! Eclipsing the other notable artists who performed: Phil Collins, Sting, Elton John, U2, David Bowie, The Who, Paul McCartney, The Beach Boys, Madonna, Eric Clapton, Mick Jagger, and Bob Dylan.

Why is this the “most memorable to this day”? Why is this “Queen’s greatest live performance of all time” ?

Freddie Mercury knows the power of engaging… the audience, the people. That’s why!

He was collaborating with the audience… engaging them… the collective energy in the stadium was electrifying… the audience was part of the performance! He did not do it alone! Freddie Mercury led the crowd in many unison refrains during the performance. Example: watch this very engaging scene… the EEEOOOO !

Are you engaging your collaborators when you develop your idea? When you create your idea’s Lean Business Case (LBC)? When you present the LBC for review at the Portfolio level with Business, Stakeholders and Technology? When you define its backbone (the Features) at the Program level? When you flesh out the Features to reveal the underlying stories? When you flesh out, analyze, design, build, and test the stories at the Team level? When you integrate and deploy… and eventually release the things of value that embody the idea to the marketplace? When you evaluate your idea’s hypothesis vis-a-vis the value that was released? When you decide to Pivot or Persevere?

The power of engaging your collaborators in each of the aforementioned product development stages is paramount… it is key to success in making memorable and remarkable things of value.

Don’t do it alone… take your collaborators with you… engage them, let them be part of the creation of value; let them be part of the journey and be part of a memorable experience worth remarking about to everyone in the tribe and neighboring tribes…

Let your remarkable work be like Freddie’s: “Heard Round the World”.

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