Transformational Coaching: What Moves a Person to Change. Part VII

Certainty. If a person feels uncertain of where the change is going… they feel threatened…they will not move forward … avoidance-response occurs. However, if there is certainty associated with the move, the person will move forward; approach-response occurs.

As a transformational coach, emphasizing certainty and lessening the threat of uncertainty could help the coachee to have forward-response instead of avoidance-response.

Clearly defined goal … is an example of certainty… whilst poorly defined goal is an example of uncertainty.

The brain craves for certainty… even if the perceived certainty is an illusion.

To be continued.

By Clarence Galapon

CE, MBA, Lean Agile Coach, Trainer, Teacher, SPC, RTE, PSM, PMI-ACP, PMI-PBA, PMP, CC, ABNLP NLP (Neuro Linguistic Programming) Practitioner, NLP Coach, NLP Trainer, Practical Psychologist, Life Coach, Software Executive, Entrepreneur, Author, Investor, and Innovator with a Creative, Lean, Agile, and Wander mindset.

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