Transformational Coaching: What Moves a Person to Change. Part VII

Certainty. If a person feels uncertain of where the change is going… they feel threatened…they will not move forward … avoidance-response occurs. However, if there is certainty associated with the move, the person will move forward; approach-response occurs.

As a transformational coach, emphasizing certainty and lessening the threat of uncertainty could help the coachee to have forward-response instead of avoidance-response.

Clearly defined goal … is an example of certainty… whilst poorly defined goal is an example of uncertainty.

The brain craves for certainty… even if the perceived certainty is an illusion.

To be continued.

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